Challenge
Evergreen Venture Studio, a newly formed venture builder, needed to establish a credible and distinctive brand identity from the ground up. Their challenge was to differentiate from a typical VC firm and clearly communicate their role as a studio that builds and scales startups. Without a professional identity system, Evergreen risked blending into the generic landscape of investment companies.
Solution
We created a timeless yet modern brand identity that reflects sustainability, innovation, and long-term impact.
Designed a logo with organic symmetry, symbolizing growth and stability.
Developed a color palette that conveys trust, vitality, and sustainability.
Delivered brand guidelines to ensure consistent use across digital and print.
Produced pitch and offer templates to support investor relations and founder communications.
Created brand assets and mockups for versatile applications across presentations, events, and marketing.
Result
Evergreen emerged with a professional and distinctive identity that immediately reinforced their credibility.
The logo and visual system communicate growth, clarity, and trust.
Templates and guidelines gave the team a practical toolkit to scale their communications.
The brand assets allowed Evergreen to present its vision with consistency and confidence.
This positioned Evergreen not as “just another VC,” but as a trusted venture studio with a unique long-term vision.
Conclusion
This project proved that Evergreen needed more than just a name — they required a strategic identity system to communicate trust, growth, and vision. By delivering a comprehensive brand identity toolkit, we enabled Evergreen to engage investors and founders with clarity.
For us, this case highlights how branding for venture studios, funds, and accelerators can be a powerful business enabler, helping them stand out and scale with confidence in competitive markets.
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