Challenge
Dehouse, a company specializing in custom furniture manufacturing, needed a clear and professional identity to differentiate itself in a competitive market. The challenge was to design a logotype and visual language that communicate precision, quality, and functionality — values central to the brand. Without a structured brandbook, Dehouse risked inconsistency across digital and physical touchpoints, from marketing materials to product presentations.
Solution
We developed a comprehensive brandbook that established a strong visual foundation for Dehouse:
Designed a logotype inspired by a top-down room layout, symbolizing structure, planning, and craftsmanship.
Created a visual identity system reflecting precision, modern design, and timeless quality.
Defined rules and guidelines for typography, color palette, and layout to ensure consistency.
Delivered a brand toolkit that works across digital platforms, print materials, and physical applications.
Result
Dehouse gained a cohesive and professional identity that elevated its positioning in the custom furniture market.
The logo and visual language became instantly recognizable and tied to the brand’s values of quality and functionality.
The brandbook provided clear guidance, enabling the company to maintain consistency across all channels.
The identity system gave Dehouse flexibility to scale communications while reinforcing trust with clients.
Conclusion
This project showed that Dehouse needed more than a logo — they required a structured brandbook to ensure clarity and consistency in their communications.
By combining identity design, logotype development, and brand guidelines, we created a visual foundation that reflects Dehouse’s values of precision, craftsmanship, and modern design.
For us, this case illustrates how a well-crafted brand identity can help furniture and interior design companies strengthen their market presence and scale with confidence.
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